Make A Difference Storytelling Initiative (MAD)
Active Chapters
Total Volunteers Engaged Annually
Estimated Student Beneficiaries
Make A Difference (MAD) works with young people in child-care institutions and low-income schools across India, supporting them with long-term learning, emotional, and life-skills programs
To understand how effectively volunteers are integrating MAD’s values into their day-to-day work, while creating space for reflection and peer learning across the volunteer community
Features and integrations
User Roles & Batch Registration
Efficient user management with role-based access control (Contributors, Chapter Leads, Admins, and Public Viewers) and batch registration capabilities for location and chapter-based organization
AI-Enabled WhatsApp Chatbot
AI enabled chatbot that interactively facilitates reflection and story capturing, generating story links upon completion
Meta-Tagging and Content Organisation
Allow for categorising stories through regions and themes and discoverability through collection pages and dashboards
AI Annotation
Annotation and coding of fragments allows a deeper understanding of specific points brought up by the volunteers
User Analytics
Basic on-platform analytics to track user engagement and content contributions
Engagement Features
Features badges, reactions and thematic campaigns to encourage ongoing story-sharing, fostering an active storytelling community
Platform interventions
Current Status
MAD is moving from manual, periodic reporting to a continuous feedback system, where youth experiences and program performance inform interventions week-to-week, so as to strengthen program responsiveness and improve support for young people across India.
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