Make A Difference Storytelling Initiative
Active Chapters
Total Volunteers Engaged Annually
Estimated Student Beneficiaries
Make A Difference (MAD) works with young people in child-care institutions across India, supporting them with long-term learning, emotional, and life-skills programs
To understand how effectively volunteers are integrating MAD’s values into their day-to-day work, while creating space for reflection and peer learning across the volunteer community
Features and integrations
User Roles & Batch Registration
Efficient user management with role-based access control (Contributors, Chapter Leads, Admins, and Public Viewers) and batch registration capabilities for location and chapter-based organization
AI-Enabled WhatsApp Chatbot
AI enabled chatbot that interactively facilitates reflection and story capturing, generating story links upon completion
Meta-Tagging and Content Organisation
Allow for categorising stories through regions and themes and discoverability through collection pages and dashboards
AI Annotation
Annotation and coding of fragments allows a deeper understanding of specific points brought up by the volunteers
User Analytics
Basic on-platform analytics to track user engagement and content contributions
Engagement Features
Features badges, reactions and thematic campaigns to encourage ongoing story-sharing, fostering an active storytelling community
Platform interventions
Digital Storytelling for Qualitative Data Collection
Establishing a dedicated repository where volunteers can share nuanced stories and experiences using the WhatsApp chatbot, tagged annotation for continuous qualitative data collection
Enhanced Volunteer Engagement
Adds an important component to an already rich volunteer engagement strategy that enables reflection, sharing and celebration of individual experiences
Enhanced Volunteer Engagement
Adds an important component to an already rich volunteer engagement strategy that enables reflection, sharing and celebration of individual experiences
Enhanced Volunteer Engagement
Adds an important component to an already rich volunteer engagement strategy that enables reflection, sharing and celebration of individual experiences
Enhanced Volunteer Engagement
Adds an important component to an already rich volunteer engagement strategy that enables reflection, sharing and celebration of individual experiences
Current Status
The platform interface has now been rolled out to over 2000 volunteers through the platform interface, as part of a larger volunteer engagement push. The WhatsApp chatbot is currently being configured and will be launched in the coming months.
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