Ep 1 From Stories to Strategy: Research that Moves the Needle
Welcome to the first episode of The Qual Point of View, a limited podcast series featuring expert voices from the field using qualitative insights for real-time decision-making.
In this first episode, Ooloi Labs co-founder Akshay Roongta sits down with Kevin Shane and Anna Lawton from Noodle Research + Strategy to reflect on what happens when you really listen to the communities you're designing for, and how those conversations guide thoughtful products and strategies.
Explore the complexities of qualitative research: navigating survey fatigue, breaking down data silos, the role of AI in insight generation, and honoring the responsibility that comes with asking people to share their experiences.
Whether you're a researcher, strategist, or business leader, this episode invites you to slow down, listen, and consider the human side of data.
In this podcast
Anna Lawton
A trained social anthropologist and applied ethnographer, Anna is adept at applying innovative research methods to uncover deep human insights. With a background in human-centered design, user experience research, and market research, her expertise lies in understanding complex social dynamics and translating them into actionable strategies for diverse organizations and populations.
Kevin Shane
Kevin specializes in strategic foresight, design, and qualitative research, co-creating innovative, human-centered solutions. He unearths deep user insights, translating complex experiences into actionable strategies that improve products, services, systems, and processes. His collaborative approach fosters diverse perspectives, ensuring solutions resonate with user needs and drive sustainable impact and satisfaction