Make A Difference Storytelling Initiative

Active Citizenship, Social Impact, Education

Community Engagement, Program Innovation

Make A Difference Storytelling Initiative

Active Citizenship, Social Impact, Education

Community Engagement, Program Innovation

50+

Active Chapters

2,000

Total Volunteers Engaged Annually

5000

Estimated Student Beneficiaries

Make A Difference (MAD) works with young people in child-care institutions across India, supporting them with long-term learning, emotional, and life-skills programs

To understand how effectively volunteers are integrating MAD’s values into their day-to-day work, while creating space for reflection and peer learning across the volunteer community

To understand how effectively volunteers are integrating MAD’s values into their day-to-day work, while creating space for reflection and peer learning across the volunteer community

Features and integrations

User Roles & Batch Registration

Efficient user management with role-based access control (Contributors, Chapter Leads, Admins, and Public Viewers) and batch registration capabilities for location and chapter-based organization

AI-Enabled WhatsApp Chatbot

AI enabled chatbot that interactively facilitates reflection and story capturing, generating story links upon completion

Meta-Tagging and Content Organisation

Allow for categorising stories through regions and themes and discoverability through collection pages and dashboards

AI Annotation

Annotation and coding of fragments allows a deeper understanding of specific points brought up by the volunteers

User Analytics

Annotation and coding of fragments allows a deeper understanding of specific points brought up by the volunteers

Engagement Features

Features badges, reactions and thematic campaigns to encourage ongoing story-sharing, fostering an active storytelling community

Features and integrations

User Roles & Batch Registration

Efficient user management with role-based access control (Contributors, Chapter Leads, Admins, and Public Viewers) and batch registration capabilities for location and chapter-based organization

AI-Enabled WhatsApp Chatbot

AI enabled chatbot that interactively facilitates reflection and story capturing, generating story links upon completion

Meta-Tagging and Content Organisation

Allow for categorising stories through regions and themes and discoverability through collection pages and dashboards

AI Annotation

Annotation and coding of fragments allows a deeper understanding of specific points brought up by the volunteers

User Analytics

Annotation and coding of fragments allows a deeper understanding of specific points brought up by the volunteers

Engagement Features

Features badges, reactions and thematic campaigns to encourage ongoing story-sharing, fostering an active storytelling community

Features and integrations

User Roles & Batch Registration

Efficient user management with role-based access control (Contributors, Chapter Leads, Admins, and Public Viewers) and batch registration capabilities for location and chapter-based organization

AI-Enabled WhatsApp Chatbot

AI enabled chatbot that interactively facilitates reflection and story capturing, generating story links upon completion

Meta-Tagging and Content Organisation

Allow for categorising stories through regions and themes and discoverability through collection pages and dashboards

AI Annotation

Annotation and coding of fragments allows a deeper understanding of specific points brought up by the volunteers

User Analytics

Annotation and coding of fragments allows a deeper understanding of specific points brought up by the volunteers

Engagement Features

Features badges, reactions and thematic campaigns to encourage ongoing story-sharing, fostering an active storytelling community

Platform interventions

Platform interventions

Digital Storytelling for Qualitative Data Collection

Establishing a dedicated repository where volunteers can share nuanced stories and experiences using the WhatsApp chatbot, tagged annotation for continuous qualitative data collection

Enhanced Volunteer Engagement

Adds an important component to an already rich volunteer engagement strategy that enables reflection, sharing and celebration of individual experiences

Integration with Platform Commons (PC)

PC is used for Volunteer tracking and management, with oAuth, volunteers now have single sign on and data from the platform can be potentially integrated in MAD's overall MIS

Data-Driven Insights

The platform’s analytics capabilities facilitate the extraction of nuanced insights from qualitative data, supporting strategic decision-making as MAD scales across geographies

Current Status

The platform interface has now been rolled out to over 2000 volunteers through the platform interface, as part of a larger volunteer engagement push. The WhatsApp chatbot is currently being configured and will be launched in the coming months.

Current Status

The platform interface has now been rolled out to over 2000 volunteers through the platform interface, as part of a larger volunteer engagement push. The WhatsApp chatbot is currently being configured and will be launched in the coming months.

Current Status

The platform interface has now been rolled out to over 2000 volunteers through the platform interface, as part of a larger volunteer engagement push. The WhatsApp chatbot is currently being configured and will be launched in the coming months.

Case Study

OKF is helping Catapult define the future of contraceptives.

"This is the best platform ever"

Angela Hariche

Director, Catapult Design

Read the case study →